Essential to your internet presence is optimizing a website to maximize SEO efforts and involves editing content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
It all comes down to the bottom line — to delivering a high ROI. And that means turning visitors into sales.
Traffic must convert, or why bother?
Too many assume that SEO means trying to trick search engines. It doesn't. It simply means building a site that is friendly to the user.
Various tactics such as promoting a site by increasing the number of backlinks and meta tags are used.
Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. By increasing your conversion rate, SEO360 converts traffic into sales.
Strict website maintenance can correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which users interact, and add new, optimized content.
Our SEO360 web optimization design team love the fine details of this science. Landing pages are often the first thing your potential customers will see. We optimized them to make sure your landing page conversion rate numbers significantly increase. We can build landing pages that engage your customers and give them a reason to delve further into the website or complete a transaction.
One of the key secrets of a successful on-line marketing presence is CONTENT, KEY WORDS and the right COPY!
So is the visual brand elements; and our web optimization team work hand-in-hand with our design specialists and expert journalists who write your website copy to ensure optimization of your website and SEO strategy so you get optimum results.